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Adrian Melis
Cuba / Spain, b. 1985

Adrian Melis Cuba / Spain, b. 1985

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Open a larger version of the following image in a popup: Adrian Melis, Engagement rate formula, 2019
Open a larger version of the following image in a popup: Adrian Melis, Engagement rate formula, 2019
Open a larger version of the following image in a popup: Adrian Melis, Engagement rate formula, 2019
Open a larger version of the following image in a popup: Adrian Melis, Engagement rate formula, 2019
Open a larger version of the following image in a popup: Adrian Melis, Engagement rate formula, 2019

Adrian Melis Cuba / Spain, b. 1985

Engagement rate formula, 2019
Video HD.
9’ 47’’
Edition of 5 plus 1 artist's proof
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Further images

  • (View a larger image of thumbnail 1 ) Adrian Melis, Night watch, 2004-2005
  • (View a larger image of thumbnail 2 ) Adrian Melis, Night watch, 2004-2005
  • (View a larger image of thumbnail 3 ) Adrian Melis, Night watch, 2004-2005
  • (View a larger image of thumbnail 4 ) Adrian Melis, Night watch, 2004-2005
  • (View a larger image of thumbnail 5 ) Adrian Melis, Night watch, 2004-2005
Engagement Rate Formula is a video in which Melis proposes a serial production of social media’s Like icons made out of plaster material. Once the 500 likes has been reached,...
More information
Engagement Rate Formula is a video in which Melis proposes a serial production of social media’s Like icons made out of plaster material. Once the 500 likes has been reached, those are packed in boxes in order to being sent by postal mail to the Moira refugee camp, in Lesbos island, Greece. Likewise, Melis establishes contact with different humanitarian organizations to talk about potential collaborations and to get advise about his proposal. This way, the artist generate conversations which border on the absurd and surreal. Engagement Rate Formula proposes from irony the translation to real material of a digital reality immersed in false commitment.
* The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.
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